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How To Estimate The Length Of Your B2B Consulting Sales Cycle

How To Estimate The Length Of Your B2B Consulting Sales Cycle

by Clay Ostrom | Last Updated: Jul 18, 2020 | Customers, Leadership, Psychology, Sales

< Back to The Campfire In the world of programming, there are lots of rules to highlight how bad developers are at estimating the time it will take to finish a project.It’s so difficult to estimate time accurately, that the rules are even sarcastic about it.The...
What Can the Anki Vector Robot Do For You? | 10X Marketing Teardown

What Can the Anki Vector Robot Do For You? | 10X Marketing Teardown

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Teardowns, Elements of Value, Marketing, Teardown, Videos

< Back to The Campfire Full Transcription This little guy is looking to become the first robot that you have in your house. He’s cute. He’s pretty fun. But does he provide enough value to actually get you to buy him? I don’t know, let’s dig in and...
How To Create Clear, Consistent Content With Brand Archetypes

How To Create Clear, Consistent Content With Brand Archetypes

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Archetypes, Brand Strategy, Content Strategy, Content Strategy Insights, Psychology

< Back to The Campfire One of the hardest parts of creating content for a business is developing a consistent style. Consistency in this case means two things: Ensuring the actual content is consistent from piece to piece, and channel to channel. Embodying a style...
Why Entrepreneurship Could Be Your Way To Embrace Work (Not Escape It)

Why Entrepreneurship Could Be Your Way To Embrace Work (Not Escape It)

by Clay Ostrom | Last Updated: Jul 18, 2020 | Culture, Entrepreneurship, Purpose

< Back to The Campfire You can spot an entrepreneur the second the topic of work comes up. Their eyes light up. They smile. Their speech quickens as they eagerly describe their business. With a tiny bit of prodding they’ll share all the details you can handle about...

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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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