January 2018 - Map & Fire

How to Make Your Product Better Than Doing Nothing

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Think Pieces, Customers, Entrepreneurship, Jobs To Be Done, Marketing, Startups

< Back to The Campfire With all the different flavors of competition your business is up against, there’s a sneaky one that’s easy to overlook. No matter what industry you’re in, this competitor is always ready to lure away your potential customers. “Do Nothing.”...

The Joy Of Learning How To Fire Yourself

by Clay Ostrom | Last Updated: Jun 13, 2019 | Culture, Entrepreneurship, Mentorship, Startups

< Back to The Campfire One of the biggest challenges of being an entrepreneur is maximizing the use of your time. As a founder you never get a nice, contained list of responsibilities to focus on. Instead you get one massive list titled: “Do everything to keep the...

What (And How) Your Customers Really Think About Your Brand’s Pricing

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Customers, Marketing, Positioning, Psychology, Sales, Strategy

< Back to The Campfire To attract and convert customers for your business, it’s important to understand how they think about the price of your offering. There are lots of factors around price that influence a customer’s decision to make a purchase. Some of those...

How to Make Your Product Better Than Doing Nothing

The Joy Of Learning How To Fire Yourself

What (And How) Your Customers Really Think About Your Brand’s Pricing

Field Guide Navigation

Check your email to confirm your address and receive your workbook!