Strategy Archives - Page 5 of 10

Create a Unique Brand Using The Elements of Value

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Strategy, Building Your Brand, Customers, Elements of Value, Strategy, Videos

< Back to The Campfire Full Transcription How well do you understand the different reasons why customers use your business? And how do you know where to invest more time and energy to improve loyalty and connect with more people? Today we’re going to talk...

5 Questions to Help You Create a Customer-Centered Brand

by Clay Ostrom | Last Updated: Dec 5, 2022 | Brand Strategy, Customer Insights, Customers, Strategy

< Back to The Campfire There are a lot of words and concepts that come to mind when we think about “Brand”. A promise Your reputation An experience A mental shortcut No matter how you choose to describe it though, these ideas all hinge on one common element: your...

Two Reasons Why Your Brand’s Core Purpose Should Focus On Being World-Class

by Clay Ostrom | Last Updated: Jul 20, 2020 | Big Picture Strategy, Brand Strategy, Core Purpose, Marketing, Strategy

< Back to The Campfire The idea of being the best in the world at something sparks a complex set of feelings. It’s exciting and motivating to aspire to a crazy high level of potential. At the same time, it’s such a high goal that it can almost feel arrogant or even...

Are Your Brand Colors Ready For An Upgrade?

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Brand Visual Identity, Strategy

< Back to The Campfire I chatted recently with a good friend and fellow brand strategist, and he brought up the color palette for my company, Map & Fire. In a very friendly tone he suggested I take a fresh look at the colors because they felt a little dated....

4 Questions That Will Strengthen Your Brand’s Iceberg

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Customers, Strategy

< Back to The Campfire There’s a popular metaphor in the strategy world of comparing your company’s brand to an iceberg. The idea is that your identity (name, logo, colors, and such) are like the visible “tip” of your brand. Lying below the surface are the strategy...

5 Easy Steps That Will Help You With Your First Customer Interviews

by Clay Ostrom | Last Updated: Feb 4, 2023 | Customers, Marketing, Psychology, Startups, Strategy

< Back to The Campfire Whether you’re a startup or you’ve been around for years, talking to your customers is a critical practice. It provides a level of insight into your business that you can’t get through surveys and analytics alone. I recently worked on a...