Startups Archives - Page 3 of 4

How To Build A Strong Brand Strategy Bridge For Your Business

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Competition, Customers, Entrepreneurship, Messaging, Positioning, Startups, Strategy

< Back to The Campfire Ask ten different business owners how they define the brand strategy for their business and you’ll likely get ten very different answers. Not just in terms of content, but in structure as well. The concept of “brand strategy” is so broad,...

5 Steps That Will Get You From Business Idea to Launch (Step 5: Your Messaging)

by Clay Ostrom | Last Updated: Nov 26, 2018 | Entrepreneurship, Marketing, Messaging, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed to...

5 Steps That Will Get You From Business Idea to Launch (Step 4: Your Offering)

by Clay Ostrom | Last Updated: May 28, 2018 | Entrepreneurship, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed...

5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

by Clay Ostrom | Last Updated: May 28, 2018 | Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed...

5 Steps That Will Get You From Business Idea to Launch (Step 2: Customer Jobs)

by Clay Ostrom | Last Updated: May 28, 2018 | Jobs To Be Done, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed...

5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

by Clay Ostrom | Last Updated: May 28, 2018 | Culture, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Origin Story of a New Product Over the past year, my wife Lisa got...

How To Build A Strong Brand Strategy Bridge For Your Business

5 Steps That Will Get You From Business Idea to Launch (Step 5: Your Messaging)

5 Steps That Will Get You From Business Idea to Launch (Step 4: Your Offering)

5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

5 Steps That Will Get You From Business Idea to Launch (Step 2: Customer Jobs)

5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

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