Positioning Archives - Page 8 of 8

How To Build A Strong Brand Strategy Bridge For Your Business

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Competition, Customers, Entrepreneurship, Messaging, Positioning, Startups, Strategy

< Back to The Campfire Ask ten different business owners how they define the brand strategy for their business and you’ll likely get ten very different answers. Not just in terms of content, but in structure as well. The concept of “brand strategy” is so broad,...

How To Use Your Brand Strategy To Make Hiring Easier And More Effective

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Culture, Entrepreneurship, Leadership, Mentorship, Positioning, Startups

< Back to The Campfire Any time you want to bring a new people into your team, there are lots of questions to consider with the decision: How do you provide a clear picture of the purpose and direction of your brand and business? How can you best evaluate the ways...

How To Market Your Brand’s “Aha” Moment To Excite Customers

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Jobs To Be Done, Marketing, Messaging, Positioning, Strategy

< Back to The Campfire I recently used a digital product that took me on the very important journey from “I-guess-I’ll-try-it” to “I-gotta-keep-using-this”. In business, we affectionately refer to the completion of that journey as the “aha” moment. In my case, the...

How To Build A Strong Brand Strategy Bridge For Your Business

How To Use Your Brand Strategy To Make Hiring Easier And More Effective

How To Market Your Brand’s “Aha” Moment To Excite Customers

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