4 Research Insights On How To Tell Better Stories With Brand Imagery
< Back to The Campfire When it comes to telling a compelling story about your brand, the images you use to express the unique value your company provides plays a critical role. Brand imagery provides visual cues to help your customers interpret the usefulness of...
What Is A Brand? The Brand Relationship Model Helps You Visualize It And Make It Stronger.
< Back to The Campfire One of the hardest parts of working on your brand comes down to understanding a simple question: What is a brand? If you don’t have a clear way to think about your brand, it’s difficult to make meaningful progress building it and improving on...
How To Create Effective Key Marketing Messages With The 4 Forces That Drive Customer Decisions
< Back to The Campfire The purpose of your key marketing messages is to describe how your customers’ lives will improve when they engage with your business. It’s an easy concept to articulate, but it contains a key word with a lot of hidden complexity: Improve....
Marketing Insights Pulled From 5 Multi-Billion Dollar Brands
< Back to The Campfire When developing a brand, it’s not always easy to know what’s working and what isn’t. The goal of your brand is to communicate your company’s unique value to your customers. So, in a broad sense, the effectiveness of your brand can be measured...
