Entrepreneurship Archives - Page 3 of 5

How To Build A Strong Brand Strategy Bridge For Your Business

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Competition, Customers, Entrepreneurship, Messaging, Positioning, Startups, Strategy

< Back to The Campfire Ask ten different business owners how they define the brand strategy for their business and you’ll likely get ten very different answers. Not just in terms of content, but in structure as well. The concept of “brand strategy” is so broad,...

5 Steps That Will Get You From Business Idea to Launch (Step 5: Your Messaging)

by Clay Ostrom | Last Updated: Nov 26, 2018 | Entrepreneurship, Marketing, Messaging, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed to...

5 Steps That Will Get You From Business Idea to Launch (Step 4: Your Offering)

by Clay Ostrom | Last Updated: May 28, 2018 | Entrepreneurship, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed...

How Long Can You Hold Your Breath As An Entrepreneur?

by Clay Ostrom | Last Updated: Jul 18, 2020 | Entrepreneurship, Leadership, Productivity, Psychology, Startups

< Back to The Campfire Finding out what you’re capable of when discomfort kicks in.A while back during a California heatwave, my wife and son and I took a weekend getaway to stay at a hotel with a pool. The plan was to stay as cool and submerged as possible.In the...

How To Find The Hidden Assumptions That Put Your Brand At Risk

by Clay Ostrom | Last Updated: Jul 18, 2020 | Entrepreneurship, Lean Startup, Startups, Strategy

< Back to The Campfire “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” (The Big Short attributes this quote to Mark Twain, but research says it may belong to Josh Billings — despite any assumptions made,...

How To Use Your Brand Strategy To Make Hiring Easier And More Effective

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Culture, Entrepreneurship, Leadership, Mentorship, Positioning, Startups

< Back to The Campfire Any time you want to bring a new people into your team, there are lots of questions to consider with the decision: How do you provide a clear picture of the purpose and direction of your brand and business? How can you best evaluate the ways...