Entrepreneurship Archives

The Value Of Map & Fire’s Core Purpose And Mission After 5+ Years

by Clay Ostrom | Last Updated: Feb 7, 2021 | Core Purpose, Core Values, Culture, Entrepreneurship, Leadership

< Back to The Campfire The spring of 2020 marked the 5 year anniversary of Map & Fire. It felt like a big accomplishment given that only about 50% of small businesses reach that milestone. At the time I planned to write about the alignment between our brand’s...

5 Questions On Building A Brand With Entrepreneur Of The Year & Drift CEO David Cancel

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Leadership, Brand Strategy, Customers, Entrepreneurship, Leadership, Marketing, Sales

< Back to The Campfire Any time you see a company that’s had a lot of success in a relatively short amount of time there’s a natural curiosity to understand how they did it. What can we learn from their path? And how do their experiences align, or not, with our own...

Business Advice On Stoicism Via Kawhi Leonard and Alex Honnold

by Clay Ostrom | Last Updated: Jun 17, 2019 | Entrepreneurship, Leadership, Psychology, Strategy

< Back to The Campfire It’s easy to compare the emotional turbulence of running a business with riding a roller coaster. The standard business lifecycle comes with tense uphill climbs, exciting turns, and sometimes heart-stopping descents. When you’re that invested...

Why Indecision Is A Black Hole That Can Consume Your Business

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Entrepreneurship, Positioning, Productivity, Strategy

< Back to The Campfire Even if you’re not an astrophysicist you still probably know at least one thing about black holes. There’s just something mysterious and even a little frightening about an object with a gravitational pull so strong that nothing can escape it....

7 Quick Ways To Get Unstuck From A Marketing Mental Block

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Think Pieces, Entrepreneurship, Psychology, Startups

< Back to The Campfire You’re at your desk. You’re deep into a problem. You’ve stared at it for hours. You’ve hacked away most of the obvious nonsense. You’ve got it down to the core.And now you’re stuck. You need to figure out:That right combination of words for...

Why Entrepreneurship Could Be Your Way To Embrace Work (Not Escape It)

by Clay Ostrom | Last Updated: Jul 18, 2020 | Culture, Entrepreneurship, Purpose

< Back to The Campfire You can spot an entrepreneur the second the topic of work comes up. Their eyes light up. They smile. Their speech quickens as they eagerly describe their business. With a tiny bit of prodding they’ll share all the details you can handle about...