Core Values Archives

How To Write Brand Core Values That Your Team Remembers And Rallies Around

by Clay Ostrom | Last Updated: Feb 2, 2023 | Big Picture Strategy, Brand Strategy, Core Values

< Back to The Campfire Of all the pieces that make up a brand’s big picture strategy, Core Values have the biggest impact on day-to-day operations. As shown in our framework below, Purpose, Vision, and Mission define and guide a brand’s path forward on...

Brand Love: 6 Ways To Get Customers To Fall In Love With Your Business

by Clay Ostrom | Last Updated: Jul 11, 2021 | Brand Strategy, Core Values, Customers, Marketing, Strategy

< Back to The Campfire While most of us can relate to what it’s like to fall in love with another person, we may not be great at articulating the process of it. It’s more of a feeling or an experience. But even if we can’t always put our finger on how it happens,...

The Value Of Map & Fire’s Core Purpose And Mission After 5+ Years

by Clay Ostrom | Last Updated: Feb 7, 2021 | Core Purpose, Core Values, Culture, Entrepreneurship, Leadership

< Back to The Campfire The spring of 2020 marked the 5 year anniversary of Map & Fire. It felt like a big accomplishment given that only about 50% of small businesses reach that milestone. At the time I planned to write about the alignment between our brand’s...

5 Ways To Build An Authentic Brand (Even If You’re Small) Like Fire Department Coffee

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Building Your Brand, Content Strategy, Core Values, Marketing, Messaging

< Back to The Campfire This article was featured in the February 2021 issue of Foundr Magazine(click to view the piece) When your brand is young and growing, it’s easy to feel limited by what you don’t have — budget, people, resources. Instead, by leaning...

Video Calls Are Giving People (And Brands) A Crash Course In The Value Of Authenticity

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Core Purpose, Core Values, COVID-19, Customers, Leadership, Marketing

< Back to The Campfire This past month of communicating over video has given everyone a crash course in authenticity. At a time when we’ve never been farther apart physically, video calls have managed to bring us closer together. The days of seeking the perfect...

Actionable Strategies: 8 Ways To Implement Your Brand

by Clay Ostrom | Last Updated: Jun 20, 2021 | Brand Strategy, Core Values, Culture, Implementing Your Brand, Leadership

< Back to The Campfire Your brand is the thread that ties your entire business together. It starts with your high level vision and values, extends into your positioning and offering, and gets expressed in your messaging and visuals.And for that brand to be...