< Back to The Campfire Infographic Click here to download a PDF of the CEO infographic Infographic Data Source – The Predictive Index’s study on CEOs. See the full study here and here. Infographic Content Overview Leading a company is incredibly complex. From...
< Back to The Campfire For your brand to establish a unique position and rise above the noise, your strategy needs to embrace trade-offs. Trade-offs mean that you’ve crafted a position that targets a specific type of customer and serves them in a specific way. And...
< Back to The Campfire One of the biggest traps for a brand is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers will only engage with us if we satisfy all their needs at a high level. The truth though is that to create...
< Back to The Campfire (Header image via Game of Thrones Meets Seinfeld)Tone of voice is a critical component of your brand. Your tone impacts every piece of communication you have with your customers. If it’s inconsistent or misaligned with your customers’...
< Back to The Campfire Even if you’re not an astrophysicist you still probably know at least one thing about black holes. There’s just something mysterious and even a little frightening about an object with a gravitational pull so strong that nothing can escape it....
< Back to The Campfire My family and I went to the beach recently. We have a 10-year-old son, and he invited one of his friends to come with us. It might sound odd, but a favorite beach activity for my son and I is to dig giant holes in the sand. He likes to jump...