Brand Strategy Archives - Page 9 of 13

4 Signals That Your Brand Is In Poor Health

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Strategy, Implementing Your Brand, Marketing, Positioning, Strategy

< Back to The Campfire Evaluating the health of your brand can be a tricky thing. To start, you have to define the role brand plays for your business. Your brand is a relationship between your business and your customers. The two halves of that relationship are:...

Infographic: What CEOs Care About (And How Their Brand Can Help Them)

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Leadership, Brand Strategy, Leadership, Positioning, Strategy

< Back to The Campfire Infographic Click here to download a PDF of the CEO infographic Infographic Data Source – The Predictive Index’s study on CEOs. See the full study here and here. Infographic Content Overview Leading a company is incredibly complex. From...

One Simple Question To See If You Have A Strong Brand Strategy

by Clay Ostrom | Last Updated: Jul 20, 2020 | Brand Strategy, Brand Think Pieces, Leadership, Positioning, Strategy

< Back to The Campfire For your brand to establish a unique position and rise above the noise, your strategy needs to embrace trade-offs. Trade-offs mean that you’ve crafted a position that targets a specific type of customer and serves them in a specific way. And...

How To Find The Peaks, Pits, and Potholes In Your Brand

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Elements of Value, Positioning, Positioning Insights

< Back to The Campfire One of the biggest traps for a brand is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers will only engage with us if we satisfy all their needs at a high level. The truth though is that to create...

Use Game of Thrones To Help Your Brand’s Tone of Voice

by Clay Ostrom | Last Updated: Apr 25, 2019 | Brand Strategy, Marketing, Strategy

< Back to The Campfire (Header image via Game of Thrones Meets Seinfeld)Tone of voice is a critical component of your brand. Your tone impacts every piece of communication you have with your customers. If it’s inconsistent or misaligned with your customers’...

Why Indecision Is A Black Hole That Can Consume Your Business

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Entrepreneurship, Positioning, Productivity, Strategy

< Back to The Campfire Even if you’re not an astrophysicist you still probably know at least one thing about black holes. There’s just something mysterious and even a little frightening about an object with a gravitational pull so strong that nothing can escape it....