Brand Strategy Archives - Page 12 of 13

Messaging And Marketing Teardown: Sudden Coffee (Premium Instant Coffee)

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Elements of Value, Jobs To Be Done, Marketing, Strategy, Teardown

< Back to The Campfire I discovered Sudden Coffee on a recent episode of the podcast, The Pitch. The Pitch podcast is a lot like Shark Tank where entrepreneurs pitch their businesses to VCs in search of investment. In this episode, the founders of Sudden...

How To Use Your Brand Strategy To Make Hiring Easier And More Effective

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Culture, Entrepreneurship, Leadership, Mentorship, Positioning, Startups

< Back to The Campfire Any time you want to bring a new people into your team, there are lots of questions to consider with the decision: How do you provide a clear picture of the purpose and direction of your brand and business? How can you best evaluate the ways...

How to Discover and Define a Strong Core Purpose for Your Brand

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Strategy, Core Purpose, Culture, Entrepreneurship, Leadership, Strategy

< Back to The Campfire In the process of running a business we spend countless hours dissecting the “what” and “how” of our efforts. What amazing product or service are we going to build? How will we do it? What do our customers want? How do they engage with us?...

How To Grow Your Brand By Sharing Your Skills And Knowledge

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Culture, Entrepreneurship, Leadership, Mentorship, Purpose

< Back to The Campfire We all spend so much time on our work, it’s hard to imagine giving away some of those valuable hours for free. But there are lots of benefits to be had from donating your professional skills. Volunteering time to give back to the professional...

How To Run Experiments That Make Your Brand Grow (Free Template)

by Clay Ostrom | Last Updated: Jul 20, 2020 | Brand Strategy, Data, Experiments, Lean Startup, Strategy

< Back to The Campfire One of the most common mistakes people make with their brand is thinking they can keep track of all the details of their business in their head.At Map & Fire, we posted a survey on our website to learn how people think about and improve...

Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Strategy, Marketing, Strategy, Tone Of Voice Insights, Writing

< Back to The Campfire A key part of building trust with your brand’s audience is using a clear, consistent tone of voice with everything you write. Whether it’s a website headline, newsletter, article, social post, or error message, they all need to sound like...