< Back to The Campfire Any time you want to bring a new people into your team, there are lots of questions to consider with the decision: How do you provide a clear picture of the purpose and direction of your brand and business? How can you best evaluate the ways...
< Back to The Campfire In the process of running a business we spend countless hours dissecting the “what” and “how” of our efforts. What amazing product or service are we going to build? How will we do it? What do our customers want? How do they engage with us?...
< Back to The Campfire We all spend so much time on our work, it’s hard to imagine giving away some of those valuable hours for free. But there are lots of benefits to be had from donating your professional skills. Volunteering time to give back to the professional...
< Back to The Campfire One of the most common mistakes people make with their brand is thinking they can keep track of all the details of their business in their head.At Map & Fire, we posted a survey on our website to learn how people think about and improve...
< Back to The Campfire A key part of building trust with your brand’s audience is using a clear, consistent tone of voice with everything you write. Whether it’s a website headline, newsletter, article, social post, or error message, they all need to sound like...
< Back to The Campfire In a podcast with authors Kamal Ravikant and James Altucher, Ravikant told the story of his pilgrimage walking the 550-mile Camino de Santiago in Spain. He talked about his journey and all the sights and experiences that taught him lessons...