Brand Visual Identity Archives

4 Research Insights On How To Tell Better Stories With Brand Imagery

by Clay Ostrom | Last Updated: Sep 10, 2023 | Brand Strategy, Brand Visual Identity, Customers, Data, Marketing, Psychology, UX

< Back to The Campfire When it comes to telling a compelling story about your brand, the images you use to express the unique value your company provides plays a critical role. Brand imagery provides visual cues to help your customers interpret the usefulness of...

Why Your Brand’s Logo Is The Last Thing You Should Worry About

by Clay Ostrom | Last Updated: Jan 31, 2021 | Brand Strategy, Brand Visual Identity, Marketing, Positioning, Strategy, Visual Identity

< Back to The Campfire (All logo images via Branded In Memory from Signs.com)The phrase “your brand is not your logo” has been around for years. It’s a simple idea that helps shake a common misconception. It pushes people to expand their understanding of what a...

Are Your Brand Colors Ready For An Upgrade?

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Brand Visual Identity, Strategy

< Back to The Campfire I chatted recently with a good friend and fellow brand strategist, and he brought up the color palette for my company, Map & Fire. In a very friendly tone he suggested I take a fresh look at the colors because they felt a little dated....

4 Research Insights On How To Tell Better Stories With Brand Imagery

Why Your Brand’s Logo Is The Last Thing You Should Worry About

Are Your Brand Colors Ready For An Upgrade?

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