Teardown Archives - Map and Fire

3 Things To Consider Before You Redesign Your Brand’s Logo

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Marketing, Teardown, Visual Identity

< Back to The Campfire This article was featured in the May 2021 issue of Foundr Magazine(click to view the piece) A logo provides a simple, memorable reflection of your brand’s value. So, as a brand evolves, it’s natural that the visual representation of the brand...

Marketing Insights Pulled From 5 Multi-Billion Dollar Brands

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Strategy, Brand Teardowns, Marketing, Messaging, Teardown

< Back to The Campfire When developing a brand, it’s not always easy to know what’s working and what isn’t. The goal of your brand is to communicate your company’s unique value to your customers. So, in a broad sense, the effectiveness of your brand can be measured...

Disrupting Toilet Paper With Tushy | 10X Marketing Teardown

by Clay Ostrom | Last Updated: Jul 11, 2021 | Elements of Value, Teardown, Videos

< Back to The Campfire Full TranscriptionThere’s a product out there that everybody’s used but might be slightly embarrassed to talk about; toilet paper. The company Tushy is looking to disrupt this industry. So, let’s see how well their position...

What Can the Anki Vector Robot Do For You? | 10X Marketing Teardown

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Teardowns, Elements of Value, Marketing, Teardown, Videos

< Back to The Campfire Full Transcription This little guy is looking to become the first robot that you have in your house. He’s cute. He’s pretty fun. But does he provide enough value to actually get you to buy him? I don’t know, let’s dig in and...

Is Camping Ready For Disruption? A 10X Teardown of Tentrr

by Clay Ostrom | Last Updated: Feb 2, 2023 | Brand Teardowns, Elements of Value, Jobs To Be Done, Marketing, Psychology, Startups, Strategy, Teardown

< Back to The Campfire The 10X Rule for innovation sets a bar that’s simple to understand but very difficult to achieve. The rule roughly states that in order for customers to switch from a current behavior, they need a new option that’s 10X better. The value of...

Messaging And Marketing Teardown: Sudden Coffee (Premium Instant Coffee)

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Elements of Value, Jobs To Be Done, Marketing, Strategy, Teardown

< Back to The Campfire I discovered Sudden Coffee on a recent episode of the podcast, The Pitch. The Pitch podcast is a lot like Shark Tank where entrepreneurs pitch their businesses to VCs in search of investment. In this episode, the founders of Sudden...