11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
< Back to The Campfire With a topic as complex and nuanced as your brand positioning strategy it’s easy to get lost. There are lots of resources to guide your approach and thinking but it still requires taking an abstract idea and applying it to your brand. This...
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
< Back to The Campfire Noise in the competitive landscape is increasing at an alarming rate. In 2022 alone, 5 million new businesses popped up in the US. This is a 78% increase compared to the 2.8 million added in 2015. The thing is, noise isn’t evenly...
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
< Back to The Campfire There’s a well discussed idea in branding that key messages should focus on the customer benefits of an offering rather than its features. In other words, the lead message centers on the value the customer receives. The logic here is that...
