Why Your Brand’s Logo Is The Last Thing You Should Worry About
< Back to The Campfire (All logo images via Branded In Memory from Signs.com)The phrase “your brand is not your logo” has been around for years. It’s a simple idea that helps shake a common misconception. It pushes people to expand their understanding of what a...
How To Make Sense (And Use) Of Your Brand’s Core Purpose, Vision, Mission, and Values
< Back to The Campfire Developing strategic statements and summaries for the direction of your brand is an essential process for every business. It provides tools to align your team, build trust with your customers, and articulate your brand’s direction in a...
4 Signals That Your Brand Is In Poor Health
< Back to The Campfire Evaluating the health of your brand can be a tricky thing. To start, you have to define the role brand plays for your business. Your brand is a relationship between your business and your customers. The two halves of that relationship are:...
