< Back to The Campfire This article was featured in the March 2020 issue of Foundr Magazine(click to view the piece) No matter how great your product or service is or how much funding you have, every brand starts at zero when it comes to their audience. Zero...
< Back to The Campfire When it comes to telling a compelling story about your brand, the images you use to express the unique value your company provides plays a critical role. Brand imagery provides visual cues to help your customers interpret the usefulness of...
< Back to The Campfire One of the hardest parts of working on your brand comes down to understanding a simple question: What is a brand? If you don’t have a clear way to think about your brand, it’s difficult to make meaningful progress building it and improving on...
< Back to The Campfire A new customer arrives on your website’s homepage for the first time…and the clock is ticking. The customer is willing to give your business a few precious seconds of attention. Within this tiny window, you need to communicate the...