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How To Launch A Brand With A Big Impact Like Canoo (The Electric Car Subscription Company)

How To Launch A Brand With A Big Impact Like Canoo (The Electric Car Subscription Company)

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Building Your Brand, Industry Trends, Messaging, Positioning, Startups

< Back to The Campfire This article was featured in the March 2020 issue of Foundr Magazine(click to view the piece)   No matter how great your product or service is or how much funding you have, every brand starts at zero when it comes to their audience. Zero...
4 Research Insights On How To Tell Better Stories With Brand Imagery

4 Research Insights On How To Tell Better Stories With Brand Imagery

by Clay Ostrom | Last Updated: Sep 10, 2023 | Brand Strategy, Brand Visual Identity, Customers, Data, Marketing, Psychology, UX

< Back to The Campfire When it comes to telling a compelling story about your brand, the images you use to express the unique value your company provides plays a critical role. Brand imagery provides visual cues to help your customers interpret the usefulness of...
What Is A Brand? The Brand Relationship Model Helps You Visualize It And Make It Stronger.

What Is A Brand? The Brand Relationship Model Helps You Visualize It And Make It Stronger.

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Building Your Brand, Customers, Marketing, Positioning

< Back to The Campfire One of the hardest parts of working on your brand comes down to understanding a simple question: What is a brand? If you don’t have a clear way to think about your brand, it’s difficult to make meaningful progress building it and improving on...
5 Elements Your Website Homepage Needs For Customers To Trust Your Brand

5 Elements Your Website Homepage Needs For Customers To Trust Your Brand

by Clay Ostrom | Last Updated: Feb 4, 2023 | Content Strategy Insights, Customers, Messaging, Psychology, Website

< Back to The Campfire A new customer arrives on your website’s homepage for the first time…and the clock is ticking. The customer is willing to give your business a few precious seconds of attention.  Within this tiny window, you need to communicate the...

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About

Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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Branding Services

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  • Copy, Design, Naming

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