Features Vs Benefits: How To Increase The Impact Of Your Marketing Messages
< Back to The Campfire When it comes to the key marketing messages for your brand, there’s one idea that we come back to more than any other. We write about it, we’ve done a research study about it, and we implement it with our clients. Don’t just describe the...
Core Values And What Customers Think Of Shady Business Tactics
< Back to The Campfire “Are you honest, when no one’s looking?”-Smith & Jones, David BermanA brand’s core values don’t have to mean much.For some companies values are a loose set of ideas in the minds of the founders. For others, values are just some generic...
