Strategy Archives - Page 8 of 10

5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

by Clay Ostrom | Last Updated: May 28, 2018 | Culture, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Origin Story of a New Product Over the past year, my wife Lisa got...

Messaging And Marketing Teardown: Sudden Coffee (Premium Instant Coffee)

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Elements of Value, Jobs To Be Done, Marketing, Strategy, Teardown

< Back to The Campfire I discovered Sudden Coffee on a recent episode of the podcast, The Pitch. The Pitch podcast is a lot like Shark Tank where entrepreneurs pitch their businesses to VCs in search of investment. In this episode, the founders of Sudden...

How To Find The Hidden Assumptions That Put Your Brand At Risk

by Clay Ostrom | Last Updated: Jul 18, 2020 | Entrepreneurship, Lean Startup, Startups, Strategy

< Back to The Campfire “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” (The Big Short attributes this quote to Mark Twain, but research says it may belong to Josh Billings — despite any assumptions made,...

How to Discover and Define a Strong Core Purpose for Your Brand

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Strategy, Core Purpose, Culture, Entrepreneurship, Leadership, Strategy

< Back to The Campfire In the process of running a business we spend countless hours dissecting the “what” and “how” of our efforts. What amazing product or service are we going to build? How will we do it? What do our customers want? How do they engage with us?...

How To Run Experiments That Make Your Brand Grow (Free Template)

by Clay Ostrom | Last Updated: Jul 20, 2020 | Brand Strategy, Data, Experiments, Lean Startup, Strategy

< Back to The Campfire One of the most common mistakes people make with their brand is thinking they can keep track of all the details of their business in their head.At Map & Fire, we posted a survey on our website to learn how people think about and improve...

Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Strategy, Marketing, Strategy, Tone Of Voice Insights, Writing

< Back to The Campfire A key part of building trust with your brand’s audience is using a clear, consistent tone of voice with everything you write. Whether it’s a website headline, newsletter, article, social post, or error message, they all need to sound like...