Sales Archives - Map and Fire

How To Start Your Demand Generation Marketing Using Brand Positioning

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Customers, Demand Generation, Marketing, Positioning, Sales

< Back to The Campfire This article was featured in the November 2022 issue of Foundr Magazine(click to view the piece) In today’s wildly competitive landscape, there’s nothing better than a customer who arrives at your brand’s front door ready to buy....

Map & Fire Named A Top Branding Agency In Los Angeles And California In 2021 By Clutch

by Clay Ostrom | Last Updated: Nov 24, 2022 | Brand Strategy, Marketing, Sales, Strategy

< Back to The Campfire Branding and marketing work is a living, breathing process. As long as your business continues to grow, your brand needs to evolve, too. But just because there’s no ultimate peak to reach or finish line to cross with that work doesn’t mean...

The Benefits Of Talking To Your Customers Like Real Human Beings

by Clay Ostrom | Last Updated: Aug 7, 2022 | Brand Strategy, Customers, Marketing, Messaging, Sales, Tone Of Voice Insights

< Back to The Campfire There’s a strange condition that affects people the second they slip on their marketing hat. Their words become complex. They spit out sentences in odd, stilted fragments. Original thoughts get replaced with clichés, and ideas are drained of...

5 Questions On Building A Brand With Entrepreneur Of The Year & Drift CEO David Cancel

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Leadership, Brand Strategy, Customers, Entrepreneurship, Leadership, Marketing, Sales

< Back to The Campfire Any time you see a company that’s had a lot of success in a relatively short amount of time there’s a natural curiosity to understand how they did it. What can we learn from their path? And how do their experiences align, or not, with our own...

Two Key Ideas That Will Make Your Marketing Ads More Effective

by Clay Ostrom | Last Updated: Feb 4, 2023 | Content Strategy Insights, Marketing, Positioning, Sales

< Back to The Campfire The barrier to entry for putting up digital ads now is almost nonexistent. You can throw together an ad on any social network or search engine in minutes. This is a huge shift for lots of businesses. It opens up a marketing channel they...

Why The Words “For Customers” Make Good Marketing Messages Great

by Clay Ostrom | Last Updated: Feb 4, 2023 | Customer Insights, Customers, Marketing, Messaging, Positioning, Sales

< Back to The Campfire When it comes to key messages, the biggest mistake companies make is to focus too much on themselves. On an intuitive level, it’s easy to think your messaging should answer one simple question. “What we do” If you can provide a clear answer...