Marketing Insights Pulled From 5 Multi-Billion Dollar Brands
< Back to The Campfire When developing a brand, it’s not always easy to know what’s working and what isn’t. The goal of your brand is to communicate your company’s unique value to your customers. So, in a broad sense, the effectiveness of your brand can be measured...
The Benefits Of Talking To Your Customers Like Real Human Beings
< Back to The Campfire There’s a strange condition that affects people the second they slip on their marketing hat. Their words become complex. They spit out sentences in odd, stilted fragments. Original thoughts get replaced with clichés, and ideas are drained of...
The Secret To Elevating Your Brand’s Creative? Constraints.
< Back to The Campfire Creativity centers around the use of our imagination. It’s associated with freedom of thought and expression. At times creativity feels like it comes from a magical, almost undefinable space inside of us. The challenge comes when you need to...
Features Vs Benefits: How To Increase The Impact Of Your Marketing Messages
< Back to The Campfire When it comes to the key marketing messages for your brand, there’s one idea that we come back to more than any other. We write about it, we’ve done a research study about it, and we implement it with our clients. Don’t just describe the...
