5 Steps That Will Get You From Business Idea to Launch (Step 2: Customer Jobs)
< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed...
5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)
< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Origin Story of a New Product Over the past year, my wife Lisa got...
Messaging And Marketing Teardown: Sudden Coffee (Premium Instant Coffee)
< Back to The Campfire I discovered Sudden Coffee on a recent episode of the podcast, The Pitch. The Pitch podcast is a lot like Shark Tank where entrepreneurs pitch their businesses to VCs in search of investment. In this episode, the founders of Sudden...
Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice
< Back to The Campfire A key part of building trust with your brand’s audience is using a clear, consistent tone of voice with everything you write. Whether it’s a website headline, newsletter, article, social post, or error message, they all need to sound like...
