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5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

by Clay Ostrom | Last Updated: May 28, 2018 | Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed...
5 Steps That Will Get You From Business Idea to Launch (Step 2: Customer Jobs)

5 Steps That Will Get You From Business Idea to Launch (Step 2: Customer Jobs)

by Clay Ostrom | Last Updated: May 28, 2018 | Jobs To Be Done, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed...
5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

by Clay Ostrom | Last Updated: May 28, 2018 | Culture, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Origin Story of a New Product Over the past year, my wife Lisa got...
Messaging And Marketing Teardown: Sudden Coffee (Premium Instant Coffee)

Messaging And Marketing Teardown: Sudden Coffee (Premium Instant Coffee)

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Elements of Value, Jobs To Be Done, Marketing, Strategy, Teardown

< Back to The Campfire I discovered Sudden Coffee on a recent episode of the podcast, The Pitch. The Pitch podcast is a lot like Shark Tank where entrepreneurs pitch their businesses to VCs in search of investment. In this episode, the founders of Sudden...
Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice

Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Strategy, Marketing, Strategy, Tone Of Voice Insights, Writing

< Back to The Campfire A key part of building trust with your brand’s audience is using a clear, consistent tone of voice with everything you write. Whether it’s a website headline, newsletter, article, social post, or error message, they all need to sound like...
How To Market Your Brand’s “Aha” Moment To Excite Customers

How To Market Your Brand’s “Aha” Moment To Excite Customers

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Jobs To Be Done, Marketing, Messaging, Positioning, Strategy

< Back to The Campfire I recently used a digital product that took me on the very important journey from “I-guess-I’ll-try-it” to “I-gotta-keep-using-this”. In business, we affectionately refer to the completion of that journey as the “aha” moment. In my case, the...
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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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