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How To Estimate The Length Of Your B2B Consulting Sales Cycle

How To Estimate The Length Of Your B2B Consulting Sales Cycle

by Clay Ostrom | Last Updated: Jul 18, 2020 | Customers, Leadership, Psychology, Sales

< Back to The Campfire In the world of programming, there are lots of rules to highlight how bad developers are at estimating the time it will take to finish a project.It’s so difficult to estimate time accurately, that the rules are even sarcastic about it.The...
How Long Can You Hold Your Breath As An Entrepreneur?

How Long Can You Hold Your Breath As An Entrepreneur?

by Clay Ostrom | Last Updated: Jul 18, 2020 | Entrepreneurship, Leadership, Productivity, Psychology, Startups

< Back to The Campfire Finding out what you’re capable of when discomfort kicks in.A while back during a California heatwave, my wife and son and I took a weekend getaway to stay at a hotel with a pool. The plan was to stay as cool and submerged as possible.In the...
How To Use Your Brand Strategy To Make Hiring Easier And More Effective

How To Use Your Brand Strategy To Make Hiring Easier And More Effective

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Culture, Entrepreneurship, Leadership, Mentorship, Positioning, Startups

< Back to The Campfire Any time you want to bring a new people into your team, there are lots of questions to consider with the decision: How do you provide a clear picture of the purpose and direction of your brand and business? How can you best evaluate the ways...
How to Discover and Define a Strong Core Purpose for Your Brand

How to Discover and Define a Strong Core Purpose for Your Brand

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Strategy, Core Purpose, Culture, Entrepreneurship, Leadership, Strategy

< Back to The Campfire In the process of running a business we spend countless hours dissecting the “what” and “how” of our efforts. What amazing product or service are we going to build? How will we do it? What do our customers want? How do they engage with us?...
How To Grow Your Brand By Sharing Your Skills And Knowledge

How To Grow Your Brand By Sharing Your Skills And Knowledge

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Culture, Entrepreneurship, Leadership, Mentorship, Purpose

< Back to The Campfire We all spend so much time on our work, it’s hard to imagine giving away some of those valuable hours for free. But there are lots of benefits to be had from donating your professional skills. Volunteering time to give back to the professional...
Your Brand Needs Less Growth Hacking And More Growth Hiking

Your Brand Needs Less Growth Hacking And More Growth Hiking

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Culture, Entrepreneurship, Leadership, Startups, Strategy

< Back to The Campfire In a podcast with authors Kamal Ravikant and James Altucher, Ravikant told the story of his pilgrimage walking the 550-mile Camino de Santiago in Spain. He talked about his journey and all the sights and experiences that taught him lessons...
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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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