Core Purpose Archives

The Value Of Map & Fire’s Core Purpose And Mission After 5+ Years

by Clay Ostrom | Last Updated: Feb 7, 2021 | Core Purpose, Core Values, Culture, Entrepreneurship, Leadership

< Back to The Campfire The spring of 2020 marked the 5 year anniversary of Map & Fire. It felt like a big accomplishment given that only about 50% of small businesses reach that milestone. At the time I planned to write about the alignment between our brand’s...

How To Create A Cohesive Brand Identity, Personality, Voice, Story, Name, And Promise

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Core Purpose, Positioning, Visual Identity

< Back to The Campfire Whether you’re a first-time founder or a serial entrepreneur, defining something as multifaceted as your brand is bound to lead to questions. And while there are plenty of resources out there, the challenge is often understanding how those...

Video Calls Are Giving People (And Brands) A Crash Course In The Value Of Authenticity

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Core Purpose, Core Values, COVID-19, Customers, Leadership, Marketing

< Back to The Campfire This past month of communicating over video has given everyone a crash course in authenticity. At a time when we’ve never been farther apart physically, video calls have managed to bring us closer together. The days of seeking the perfect...

How To Make Sense (And Use) Of Your Brand’s Core Purpose, Vision, Mission, and Values

by Clay Ostrom | Last Updated: Feb 2, 2023 | Big Picture Strategy, Brand Strategy, Core Purpose, Leadership, Strategy

< Back to The Campfire Developing strategic statements and summaries for the direction of your brand is an essential process for every business. It provides tools to align your team, build trust with your customers, and articulate your brand’s direction in a...

Two Reasons Why Your Brand’s Core Purpose Should Focus On Being World-Class

by Clay Ostrom | Last Updated: Jul 20, 2020 | Big Picture Strategy, Brand Strategy, Core Purpose, Marketing, Strategy

< Back to The Campfire The idea of being the best in the world at something sparks a complex set of feelings. It’s exciting and motivating to aspire to a crazy high level of potential. At the same time, it’s such a high goal that it can almost feel arrogant or even...

How to Discover and Define a Strong Core Purpose for Your Brand

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Strategy, Core Purpose, Culture, Entrepreneurship, Leadership, Strategy

< Back to The Campfire In the process of running a business we spend countless hours dissecting the “what” and “how” of our efforts. What amazing product or service are we going to build? How will we do it? What do our customers want? How do they engage with us?...