Brand Think Pieces Archives

One Simple Question To See If You Have A Strong Brand Strategy

by Clay Ostrom | Last Updated: Jul 20, 2020 | Brand Strategy, Brand Think Pieces, Leadership, Positioning, Strategy

< Back to The Campfire For your brand to establish a unique position and rise above the noise, your strategy needs to embrace trade-offs. Trade-offs mean that you’ve crafted a position that targets a specific type of customer and serves them in a specific way. And...

7 Quick Ways To Get Unstuck From A Marketing Mental Block

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Think Pieces, Entrepreneurship, Psychology, Startups

< Back to The Campfire You’re at your desk. You’re deep into a problem. You’ve stared at it for hours. You’ve hacked away most of the obvious nonsense. You’ve got it down to the core.And now you’re stuck. You need to figure out:That right combination of words for...

How to Make Your Product Better Than Doing Nothing

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Think Pieces, Customers, Entrepreneurship, Jobs To Be Done, Marketing, Startups

< Back to The Campfire With all the different flavors of competition your business is up against, there’s a sneaky one that’s easy to overlook. No matter what industry you’re in, this competitor is always ready to lure away your potential customers. “Do Nothing.”...

One Simple Question To See If You Have A Strong Brand Strategy

7 Quick Ways To Get Unstuck From A Marketing Mental Block

How to Make Your Product Better Than Doing Nothing

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