Brand Teardowns Archives

Marketing Insights Pulled From 5 Multi-Billion Dollar Brands

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Strategy, Brand Teardowns, Marketing, Messaging, Teardown

< Back to The Campfire When developing a brand, it’s not always easy to know what’s working and what isn’t. The goal of your brand is to communicate your company’s unique value to your customers. So, in a broad sense, the effectiveness of your brand can be measured...

What Can the Anki Vector Robot Do For You? | 10X Marketing Teardown

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Teardowns, Elements of Value, Marketing, Teardown, Videos

< Back to The Campfire Full Transcription This little guy is looking to become the first robot that you have in your house. He’s cute. He’s pretty fun. But does he provide enough value to actually get you to buy him? I don’t know, let’s dig in and...

Is Camping Ready For Disruption? A 10X Teardown of Tentrr

by Clay Ostrom | Last Updated: Feb 2, 2023 | Brand Teardowns, Elements of Value, Jobs To Be Done, Marketing, Psychology, Startups, Strategy, Teardown

< Back to The Campfire The 10X Rule for innovation sets a bar that’s simple to understand but very difficult to achieve. The rule roughly states that in order for customers to switch from a current behavior, they need a new option that’s 10X better. The value of...

Marketing Insights Pulled From 5 Multi-Billion Dollar Brands

What Can the Anki Vector Robot Do For You? | 10X Marketing Teardown

Is Camping Ready For Disruption? A 10X Teardown of Tentrr

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