Clay Ostrom, Author at Map and Fire

Analysis And Examples Of All Fortune 100 Companies’ Brand Messaging For COVID-19

by Clay Ostrom | Last Updated: Aug 3, 2020 | Brand Strategy, Content Strategy, COVID-19, Data, Leadership

< Back to The Campfire Over a month has passed since the United States went into lockdown as a result of COVID-19. The impact it’s had on our personal and professional lives has been massive. And it’s forced every business to face some big questions on how they’ll...

Video Calls Are Giving People (And Brands) A Crash Course In The Value Of Authenticity

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Core Purpose, Core Values, COVID-19, Customers, Leadership, Marketing

< Back to The Campfire This past month of communicating over video has given everyone a crash course in authenticity. At a time when we’ve never been farther apart physically, video calls have managed to bring us closer together. The days of seeking the perfect...

We Analyzed Emails From 97 Brands In Response To COVID-19. This Is What We Learned.

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Content Strategy, COVID-19, Data, Leadership, Marketing

< Back to The Campfire The COVID-19 pandemic has created an unprecedented situation where people and businesses across the globe are talking in real-time about facing this singular threat. This battle has tested, and will continue to test, our ability to work as a...

How To Tell A Compelling Brand Story With Data Like Zipline (The Medical Drone Company)

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Data, Data-Driven Branding, Marketing, Storytelling

< Back to The Campfire This article was featured in the May 2020 issue of Foundr Magazine(click to view the piece) Our ability to communicate through storytelling played a crucial role in our evolution as humans. Stories allow us to build belief around ideas even...

How To Get Real Customer Data Within Hours (Not Weeks or Months) That Will Improve Your Brand and Marketing Messages

by Clay Ostrom | Last Updated: May 4, 2020 | Brand Strategy, Customer Research, Data, Data-Driven Branding, Marketing, Messaging

< Back to The Campfire When it comes to understanding how your customers think, there’s one universal truth that applies to every brand — you’re going to be wrong. You’re going to be wrong about their motivations. You’re going to be wrong about their preferences....

Analysis And Examples Of All Fortune 100 Companies’ Brand Messaging For COVID-19

Video Calls Are Giving People (And Brands) A Crash Course In The Value Of Authenticity

We Analyzed Emails From 97 Brands In Response To COVID-19. This Is What We Learned.

How To Tell A Compelling Brand Story With Data Like Zipline (The Medical Drone Company)

How To Get Real Customer Data Within Hours (Not Weeks or Months) That Will Improve Your Brand and Marketing Messages

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