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Start Your Marketing Messages With 5 Senses Not 5 Facts

Start Your Marketing Messages With 5 Senses Not 5 Facts

by Clay Ostrom | Last Updated: Aug 19, 2019 | Customers, Marketing, Messaging, Psychology

< Back to The Campfire When it comes to decision making, we love to think of ourselves as thoughtful, rational beings. And in marketing, we extend that same line of thought to our customers. We imagine them carefully assessing and analyzing our offering. Poring...
Marketing Messages Teardown and Survey Results for Superhuman (The Email App)

Marketing Messages Teardown and Survey Results for Superhuman (The Email App)

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Data, Marketing, Marketing Messages Insights, Messaging, Positioning

< Back to The Campfire This article was featured in the October 2019 issue of Foundr Magazine(click to view the piece) With all the noise and smoke in the startup world, a strong brand is critical to capture your audience’s attention. And for a brand to be...

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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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  • Copy, Design, Naming

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