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Two Reasons Why Your Brand’s Core Purpose Should Focus On Being World-Class

Two Reasons Why Your Brand’s Core Purpose Should Focus On Being World-Class

by Clay Ostrom | Last Updated: Jul 20, 2020 | Big Picture Strategy, Brand Strategy, Core Purpose, Marketing, Strategy

< Back to The Campfire The idea of being the best in the world at something sparks a complex set of feelings. It’s exciting and motivating to aspire to a crazy high level of potential. At the same time, it’s such a high goal that it can almost feel arrogant or even...
7 Quick Ways To Get Unstuck From A Marketing Mental Block

7 Quick Ways To Get Unstuck From A Marketing Mental Block

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Think Pieces, Entrepreneurship, Psychology, Startups

< Back to The Campfire You’re at your desk. You’re deep into a problem. You’ve stared at it for hours. You’ve hacked away most of the obvious nonsense. You’ve got it down to the core.And now you’re stuck.   You need to figure out:That right combination of words for...
Disrupting Toilet Paper With Tushy | 10X Marketing Teardown

Disrupting Toilet Paper With Tushy | 10X Marketing Teardown

by Clay Ostrom | Last Updated: Jul 11, 2021 | Elements of Value, Teardown, Videos

< Back to The Campfire Full TranscriptionThere’s a product out there that everybody’s used but might be slightly embarrassed to talk about; toilet paper. The company Tushy is looking to disrupt this industry. So, let’s see how well their position...
Are Your Brand Colors Ready For An Upgrade?

Are Your Brand Colors Ready For An Upgrade?

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Brand Visual Identity, Strategy

< Back to The Campfire I chatted recently with a good friend and fellow brand strategist, and he brought up the color palette for my company, Map & Fire. In a very friendly tone he suggested I take a fresh look at the colors because they felt a little dated....

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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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