Amazon Branding Strategy and Marketing Case Study
Analysis and examples of Amazon’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Entertainment & Media
Physical Products & Software Service
Primary Need (Job To Be Done)
Find the best deal and fastest delivery for any type of personal product I need
Brand Visual Identity & Content
Primary Brand Colors
- Amazon Ember
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Brand Positioning (Elements of Value)
Get every type of personal and home product I would ever need in one convenient location
Easily and quickly compare pricing options and customer reviews to help decide which product best fits my specific needs
Satisfy my needs for products and entertainment content through one combined subscription service
Walmart, Target, Google, Bed, Bath, & Beyond, Netflix, Apple, Home Depot
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