Home Depot Branding Strategy and Marketing Case Study
Analysis and examples of Home Depot’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Home and Garden
Do-It-Yourself Home Owners and Professional Contractors
Primary Need (Job To Be Done)
Get everything I need for my home improvement project in one location
Brand Visual Identity & Content
Primary Brand Colors
- Helvetica Neue
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Brand Positioning (Elements of Value)
Get every type of home improvement product I would ever need in one convenient location
Save money through comparison shopping in the store and by having access to the products I need to get projects done myself
Feel more empowered and informed to make my home better on a budget
Lowe’s, Ace Hardware, Bed, Bath, & Beyond, Walmart, Target, Amazon
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