Walmart Branding Strategy and Marketing Case Study
Analysis and examples of Walmart’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
Primary Need (Job To Be Done)
Get all of my everyday, essential products at the best possible price
Brand Visual Identity & Content
Primary Brand Colors
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Affiliation / Belonging
Go to a one-stop shop for all my everyday, essential products
Feel confident that I’m getting the best deals on products and staying within my budget
Access a safe, familiar shopping experience whether I’m near home or somewhere new
Get Help Growing Your Brand
Free Brand & Marketing Workbook
Get immediate access to our 10 page workbook to help you define your Core Purpose, Vision, and Core Values, along with resources for Brand Archetypes, Tone of Voice, Messaging, and more!
Hands-on Brand Strategy Help
Transform your best business thinking into an actionable, shareable, growth-oriented guide. Click below to learn about the Brand Guidebook process.