The Magician Brand Archetype

Ability to dream enormous dreams. Mysterious powers of perception. Awe-inspiring intuition and cleverness. Charisma. Highly evolved perspective.

The Magician Archetype Attributes 


Known to be dynamic, influential, charismatic and clever, this archetype is able to view the world through many different lenses. Driven to understand the fundamental laws of the universe in order to make dreams into reality, The Magician connection to experiences of synchronicity, flow and oneness, with a curiosity about the hidden workings of the universe. Using ritual and forces from above and beyond, the Magician manifests ideas into reality. Able to accomplish magic from the inside out, the Magician gets results outside of the ordinary rules of life.



Love, Power, Excitement, Boldness, Youthful, Passion, Energy, Heat, Strength, Desire, Sensuality, Intensity, Speed


Class, Elegance, Formal, Protection, Security, Intelligence, Solid, Power, Mystery, Dominance, Authority, Sophisticated


Goodness, Sincerity, Purity, Balance, Calm, Fresh, Cleanliness, Easy, Innocence, Light

The Magician Archetype Brand Examples 

Learn How To Use Brand Archetypes

Brand Archetypes create a powerful mental shortcut for how you and your team think about the attributes of your brand. Archetypes can help you create more consistent messaging and content to build stronger connections with your customers.