Apple Branding Strategy and Marketing Case Study
Analysis and examples of Apple’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Entertainment & Media
Physical Products & Software Service
Premium Technology Users
Primary Need (Job To Be Done)
Use technology that provides simplicity and style
Brand Visual Identity & Content
Primary Brand Colors
- SF Pro Display
- SF Pro Text
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Brand Positioning (Elements of Value)
Technology that prioritizes ease-of-use above all else
Modern, stylish, design that satisfies a desire for premium quality and aesthetics
Seamless connection across a family of devices to better integrate into day-to-day life
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