Apple Branding Strategy and Marketing Case Study
Analysis and examples of Apple’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Entertainment & Media
Physical Products & Software Service
Premium Technology Users
Primary Need (Job To Be Done)
Use technology that provides simplicity and style
Brand Visual Identity & Content
Primary Brand Colors
- SF Pro Display
- SF Pro Text
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Technology that prioritizes ease-of-use above all else
Modern, stylish, design that satisfies a desire for premium quality and aesthetics
Seamless connection across a family of devices to better integrate into day-to-day life
Get Help Growing Your Brand
Free Brand & Marketing Workbook
Get immediate access to our 10 page workbook to help you define your Core Purpose, Vision, and Core Values, along with resources for Brand Archetypes, Tone of Voice, Messaging, and more!
Hands-on Brand Strategy Help
Transform your best business thinking into an actionable, shareable, growth-oriented guide. Click below to learn about the Brand Guidebook process.