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How To Use Your Brand Strategy To Make Hiring Easier And More Effective

How To Use Your Brand Strategy To Make Hiring Easier And More Effective

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Culture, Entrepreneurship, Leadership, Mentorship, Positioning, Startups

< Back to The Campfire Any time you want to bring a new people into your team, there are lots of questions to consider with the decision: How do you provide a clear picture of the purpose and direction of your brand and business? How can you best evaluate the ways...
How To Market Your Brand’s “Aha” Moment To Excite Customers

How To Market Your Brand’s “Aha” Moment To Excite Customers

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Jobs To Be Done, Marketing, Messaging, Positioning, Strategy

< Back to The Campfire I recently used a digital product that took me on the very important journey from “I-guess-I’ll-try-it” to “I-gotta-keep-using-this”. In business, we affectionately refer to the completion of that journey as the “aha” moment. In my case, the...
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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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  • Copy, Design, Naming

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