Positioning Insights Archives

Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Positioning, Positioning Insights, Psychology, Strategy

< Back to The Campfire When it comes to taking risks, we’re wired to believe in the saying “there’s safety in numbers”. In other words, if we’re surrounded by others doing the same thing, literally or figuratively, we believe nothing bad is likely to happen to us....

How To Find Your Brand’s Position With A Competitive Landscape Map

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Competition, Positioning, Positioning Insights, Strategy

< Back to The Campfire The right visual can be a huge asset to quickly convey information about your brand positioning strategy. Whether it’s to align your internal team, present to customers, or pitch to investors, a competitive landscape map tells a concise,...

How To Find The Peaks, Pits, and Potholes In Your Brand

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Elements of Value, Positioning, Positioning Insights

< Back to The Campfire One of the biggest traps for a brand is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers will only engage with us if we satisfy all their needs at a high level. The truth though is that to create...

Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness

How To Find Your Brand’s Position With A Competitive Landscape Map

How To Find The Peaks, Pits, and Potholes In Your Brand

Field Guide Navigation