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5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

by Clay Ostrom | Last Updated: May 28, 2018 | Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed...
5 Steps That Will Get You From Business Idea to Launch (Step 2: Customer Jobs)

5 Steps That Will Get You From Business Idea to Launch (Step 2: Customer Jobs)

by Clay Ostrom | Last Updated: May 28, 2018 | Jobs To Be Done, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed...
5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

by Clay Ostrom | Last Updated: May 28, 2018 | Culture, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Origin Story of a New Product Over the past year, my wife Lisa got...
How Long Can You Hold Your Breath As An Entrepreneur?

How Long Can You Hold Your Breath As An Entrepreneur?

by Clay Ostrom | Last Updated: Jul 18, 2020 | Entrepreneurship, Leadership, Productivity, Psychology, Startups

< Back to The Campfire Finding out what you’re capable of when discomfort kicks in.A while back during a California heatwave, my wife and son and I took a weekend getaway to stay at a hotel with a pool. The plan was to stay as cool and submerged as possible.In the...
Messaging And Marketing Teardown: Sudden Coffee (Premium Instant Coffee)

Messaging And Marketing Teardown: Sudden Coffee (Premium Instant Coffee)

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Elements of Value, Jobs To Be Done, Marketing, Strategy, Teardown

< Back to The Campfire I discovered Sudden Coffee on a recent episode of the podcast, The Pitch. The Pitch podcast is a lot like Shark Tank where entrepreneurs pitch their businesses to VCs in search of investment. In this episode, the founders of Sudden...
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