< Back to The Campfire Your approach and mindset about positioning needs to evolve as your business grows. To maximize growth you may need to speed up, or slow down through the positioning hourglass. The positioning hourglass is a mental model to visualize the...
< Back to The Campfire Creating truly differentiated positioning for your brand isn’t easy. It requires a deep understanding of your customers and competitive market, and then aligning that with the unique strengths of your products, services, and operations. If...
