November 2019 - Map and Fire

Actionable Strategies: 8 Ways To Implement Your Brand

by Clay Ostrom | Last Updated: Jun 20, 2021 | Brand Strategy, Core Values, Culture, Implementing Your Brand, Leadership

< Back to The Campfire Your brand is the thread that ties your entire business together. It starts with your high level vision and values, extends into your positioning and offering, and gets expressed in your messaging and visuals.And for that brand to be...

Marketing Insights Pulled From 5 Multi-Billion Dollar Brands

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Strategy, Brand Teardowns, Marketing, Messaging, Teardown

< Back to The Campfire When developing a brand, it’s not always easy to know what’s working and what isn’t. The goal of your brand is to communicate your company’s unique value to your customers. So, in a broad sense, the effectiveness of your brand can be measured...

The Benefits Of Talking To Your Customers Like Real Human Beings

by Clay Ostrom | Last Updated: Aug 7, 2022 | Brand Strategy, Customers, Marketing, Messaging, Sales, Tone Of Voice Insights

< Back to The Campfire There’s a strange condition that affects people the second they slip on their marketing hat. Their words become complex. They spit out sentences in odd, stilted fragments. Original thoughts get replaced with clichés, and ideas are drained of...

Actionable Strategies: 8 Ways To Implement Your Brand

Marketing Insights Pulled From 5 Multi-Billion Dollar Brands

The Benefits Of Talking To Your Customers Like Real Human Beings

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