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5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

by Clay Ostrom | Oct 16, 2017 | Culture, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Origin Story of a New Product Over the past year, my wife Lisa got...
The Secret Weapon That Can Help You With Hiring

The Secret Weapon That Can Help You With Hiring

by Clay Ostrom | May 17, 2017 | Culture, Entrepreneurship

< Back to The Campfire After two years as a 2-person startup, my business partner and I took the exciting leap of expanding our team. We knew we were ready for the transition, but adding new folks always induces a little anxiety. Will you be able to find someone...
How to Discover and Define a Strong Core Purpose for Your Business

How to Discover and Define a Strong Core Purpose for Your Business

by Clay Ostrom | May 4, 2017 | Brand Strategy, Core Purpose, Culture, Entrepreneurship, Strategy

< Back to The Campfire In the process of running or working on a business we spend countless hours dissecting the “what” and “how” of our efforts. What amazing product or service are we going to build? How will we do it? What do our customers want? How do they...
Are Your Work Values As Strong As Your Political Values?

Are Your Work Values As Strong As Your Political Values?

by Clay Ostrom | Oct 18, 2016 | Culture, Entrepreneurship, Strategy

< Back to The Campfire One great thing about presidential elections is that it’s the perfect time for people from all walks of life to come together and have intelligent, respectful debates around the important issues facing the country. Luckily, this year we got...
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