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The Joy Of Learning How To Fire Yourself

The Joy Of Learning How To Fire Yourself

by Clay Ostrom | Last Updated: Jun 13, 2019 | Culture, Entrepreneurship, Mentorship, Startups

< Back to The Campfire One of the biggest challenges of being an entrepreneur is maximizing the use of your time. As a founder you never get a nice, contained list of responsibilities to focus on. Instead you get one massive list titled: “Do everything to keep the...
5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

by Clay Ostrom | Last Updated: May 28, 2018 | Culture, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Origin Story of a New Product Over the past year, my wife Lisa got...
How To Use Your Brand Strategy To Make Hiring Easier And More Effective

How To Use Your Brand Strategy To Make Hiring Easier And More Effective

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Culture, Entrepreneurship, Leadership, Mentorship, Positioning, Startups

< Back to The Campfire Any time you want to bring a new people into your team, there are lots of questions to consider with the decision: How do you provide a clear picture of the purpose and direction of your brand and business? How can you best evaluate the ways...
How to Discover and Define a Strong Core Purpose for Your Brand

How to Discover and Define a Strong Core Purpose for Your Brand

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Strategy, Core Purpose, Culture, Entrepreneurship, Leadership, Strategy

< Back to The Campfire In the process of running a business we spend countless hours dissecting the “what” and “how” of our efforts. What amazing product or service are we going to build? How will we do it? What do our customers want? How do they engage with us?...
How To Grow Your Brand By Sharing Your Skills And Knowledge

How To Grow Your Brand By Sharing Your Skills And Knowledge

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Culture, Entrepreneurship, Leadership, Mentorship, Purpose

< Back to The Campfire We all spend so much time on our work, it’s hard to imagine giving away some of those valuable hours for free. But there are lots of benefits to be had from donating your professional skills. Volunteering time to give back to the professional...
Your Brand Needs Less Growth Hacking And More Growth Hiking

Your Brand Needs Less Growth Hacking And More Growth Hiking

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Culture, Entrepreneurship, Leadership, Startups, Strategy

< Back to The Campfire In a podcast with authors Kamal Ravikant and James Altucher, Ravikant told the story of his pilgrimage walking the 550-mile Camino de Santiago in Spain. He talked about his journey and all the sights and experiences that taught him lessons...
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Map & Fire is a branding and customer research agency in Los Angeles. We help you own a unique position in your market with a blend of brand strategy, customer research, and proprietary market data.

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