by Clay Ostrom | Oct 16, 2017 | Culture, Marketing, Startups, Strategy
< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Origin Story of a New Product Over the past year, my wife Lisa got...
by Clay Ostrom | May 17, 2017 | Culture, Entrepreneurship
< Back to The Campfire After two years as a 2-person startup, my business partner and I took the exciting leap of expanding our team. We knew we were ready for the transition, but adding new folks always induces a little anxiety. Will you be able to find someone...
by Clay Ostrom | May 4, 2017 | Brand Strategy, Core Purpose, Culture, Entrepreneurship, Strategy
< Back to The Campfire In the process of running or working on a business we spend countless hours dissecting the “what” and “how” of our efforts. What amazing product or service are we going to build? How will we do it? What do our customers want? How do they...
by Clay Ostrom | Oct 18, 2016 | Culture, Entrepreneurship, Strategy
< Back to The Campfire One great thing about presidential elections is that it’s the perfect time for people from all walks of life to come together and have intelligent, respectful debates around the important issues facing the country. Luckily, this year we got...
