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Analysis And Examples Of All Fortune 100 Companies’ Brand Messaging For COVID-19

Analysis And Examples Of All Fortune 100 Companies’ Brand Messaging For COVID-19

by Clay Ostrom | Last Updated: Aug 3, 2020 | Brand Strategy, Content Strategy, COVID-19, Data, Leadership

< Back to The Campfire Over a month has passed since the United States went into lockdown as a result of COVID-19. The impact it’s had on our personal and professional lives has been massive. And it’s forced every business to face some big questions on how they’ll...
Video Calls Are Giving People (And Brands) A Crash Course In The Value Of Authenticity

Video Calls Are Giving People (And Brands) A Crash Course In The Value Of Authenticity

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Core Purpose, Core Values, COVID-19, Customers, Leadership, Marketing

< Back to The Campfire This past month of communicating over video has given everyone a crash course in authenticity. At a time when we’ve never been farther apart physically, video calls have managed to bring us closer together. The days of seeking the perfect...

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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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