May 2019 - Map and Fire

Two Key Ideas That Will Make Your Marketing Ads More Effective

by Clay Ostrom | Last Updated: Feb 4, 2023 | Content Strategy Insights, Marketing, Positioning, Sales

< Back to The Campfire The barrier to entry for putting up digital ads now is almost nonexistent. You can throw together an ad on any social network or search engine in minutes. This is a huge shift for lots of businesses. It opens up a marketing channel they...

How To Find The Peaks, Pits, and Potholes In Your Brand

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Elements of Value, Positioning, Positioning Insights

< Back to The Campfire One of the biggest traps for a brand is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers will only engage with us if we satisfy all their needs at a high level. The truth though is that to create...

Timeless Leadership Principles That My Dad Instilled In Me

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Leadership, Culture, Leadership

< Back to The Campfire My family recently celebrated my Dad’s birthday for the third time since he passed away. While it’s a day that tugs at my heart, it also prompted some fun exchanges around things like his favorite songs and movies. I have clear memories of...

Two Key Ideas That Will Make Your Marketing Ads More Effective

How To Find The Peaks, Pits, and Potholes In Your Brand

Timeless Leadership Principles That My Dad Instilled In Me

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