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How To Market Your Brand’s “Aha” Moment To Excite Customers

How To Market Your Brand’s “Aha” Moment To Excite Customers

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Jobs To Be Done, Marketing, Messaging, Positioning, Strategy

< Back to The Campfire I recently used a digital product that took me on the very important journey from “I-guess-I’ll-try-it” to “I-gotta-keep-using-this”. In business, we affectionately refer to the completion of that journey as the “aha” moment. In my case, the...

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