McDonald’s Branding Strategy and Marketing Case Study
Analysis and examples of McDonald’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Food Service
- Fast Food
Classic Fast Food Consumers
Primary Need (Job To Be Done)
Eat the same fast comfort food I’ve had my whole life
Brand Visual Identity & Content
Primary Brand Colors
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Get nearly the exact same meal from any location around the world
Eat and share the same meals that I’ve had my entire life
Save money on a quick meal that fills me up
Burger King, Wendy’s, Jack In The Box, Carl’s Jr., Chipotle, Arby’s, KFC, In-N-Out, Five Guys, The Habit, Taco Bell, Subway
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