Burger King Branding Strategy and Marketing Case Study
Analysis and examples of Burger King’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Food Service
- Fast Food
Classic Fast Food Consumers
Primary Need (Job To Be Done)
Eat some traditional, fast comfort food
Brand Visual Identity & Content
Primary Brand Colors
- Flame Sans
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Access a food option that I can get quickly and that’s consistent no matter where I am
Enjoy classic comfort food that I’ve eaten my whole life
Avoid spending too much money for a quick meal
McDonald’s, Wendy’s, Jack In The Box, Carl’s Jr., Chipotle, Arby’s, KFC, In-N-Out, Five Guys, The Habit, Taco Bell, Subway
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