Chipotle Branding Strategy and Marketing Case Study
Analysis and examples of Chipotle’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Food Service
- Fast Food
Healthy Fast Food Consumers
Primary Need (Job To Be Done)
Eat something that’s fast and filling without being as unhealthy
Brand Visual Identity & Content
Primary Brand Colors
- Trade Gothic LT
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Brand Positioning (Elements of Value)
Access a food option that I can get quickly but provides a healthier mix of ingredients
Enjoy the ability to easily customize or change up my order within a well-defined range of options
Support a restaurant that prioritizes ingredients that are both healthy and environmentally responsible
Taco Bell, Panera Bread, Subway, Panda Express, El Pollo Loco, On The Border, Qdoba, McDonald’s
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