Taco Bell Branding Strategy and Marketing Case Study
Analysis and examples of Taco Bell’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Food Service
- Fast Food
Consumers of Mexican Fast Food
Primary Need (Job To Be Done)
Get the most amount of comforting, Mexican fast food possible for my dollar
Brand Visual Identity & Content
Primary Brand Colors
- Brandon Grotesque Web
- Interstate Regular
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Brand Positioning (Elements of Value)
Affiliation / Belonging
Fun / Entertainment
Get fast food that maximizes feelings of comfort and fills me up
Take a break from other typical fast food options of burgers, chicken, and pizza
Save money by getting a lot of food on a very limited budget
Chipotle, El Pollo Loco, On The Border, Qdoba, Subway, Panda Express, Burger King, McDonald’s
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