Nike Branding Strategy and Marketing Case Study
Analysis and examples of Nike’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
Fashionable Athletic Wear Consumers
Primary Need (Job To Be Done)
Dress in athletic clothing that balances high performance and style
Brand Visual Identity & Content
Primary Brand Colors
- Nike Futura
- Helvetica Neue
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Confidence that clothing has been developed with deep expertise in athletics
Access to a blend of modern and throwback design aesthetics that are always fashionable
Feeling of self-actualization through a brand that inspires action and empowerment
Adidas, Under Armour, Lululemon, New Balance, Puma, Converse, Allbirds
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