Adidas Branding Strategy and Marketing Case Study
Analysis and examples of Adidas’ identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
Quality-Focused Athletic Wear Consumers
Primary Need (Job To Be Done)
Use athletic clothing that emphasizes quality and performance
Brand Visual Identity & Content
Primary Brand Colors
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Use sports clothing that has been proven and tested at the highest levels of competition
Classic, simple designs that can work for sports and casual settings
Self-actualization using the same brand that athletes at every level trust on a global level
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