The Lover Brand Archetype
Faithfulness. Passionate sensuality, sexuality and spirituality. Expansiveness. Vitality. Appreciation.
The Lover Archetype Attributes
The Lover posses an unbridled appreciation and affection for beauty, closeness and collaboration. Motivated to attract, give, receive and nurture life-affirming, intimate love and strengthened by great passion and devotion, the Lover fosters bliss and unity. This results in an experience of love that goes beyond an emotion or mind-set to become a way of being. The Lover is an archetype of transformation and rebirth offering a remembrance of external transcendent ideas that elevate the human experience.
(Archetype summary via Archetypes In Branding, Margaret Pott Hartwell & Joshua C. Chen)
Wealth, Wisdom, Valuable, Traditional
Love, Power, Excitement, Boldness, Youthful, Passion, Energy, Heat, Strength, Desire, Sensuality, Intensity, Speed
Happy, Healthy, Feminine, Sweet, Playful, Energy, Passionate, Romance
The Lover Archetype Brand Examples
Learn How To Use Brand Archetypes
Brand Archetypes create a powerful mental shortcut for how you and your team think about the attributes of your brand. Archetypes can help you create more consistent messaging and content to build stronger connections with your customers.