The Lover Brand Archetype

Faithfulness. Passionate sensuality, sexuality and spirituality. Expansiveness. Vitality. Appreciation.

The Lover Archetype Attributes 


The Lover posses an unbridled appreciation and affection for beauty, closeness and collaboration. Motivated to attract, give, receive and nurture life-affirming, intimate love and strengthened by great passion and devotion, the Lover fosters bliss and unity. This results in an experience of love that goes beyond an emotion or mind-set to become a way of being. The Lover is an archetype of transformation and rebirth offering a remembrance of external transcendent ideas that elevate the human experience.



Wealth, Wisdom, Valuable, Traditional


Love, Power, Excitement, Boldness, Youthful, Passion, Energy, Heat, Strength, Desire, Sensuality, Intensity, Speed


Happy, Healthy, Feminine, Sweet, Playful, Energy, Passionate, Romance


The Lover Archetype Brand Examples 

Learn How To Use Brand Archetypes

Brand Archetypes create a powerful mental shortcut for how you and your team think about the attributes of your brand. Archetypes can help you create more consistent messaging and content to build stronger connections with your customers.