Allbirds Branding Strategy and Marketing Case Study
Analysis and examples of Allbirds’ identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
Active Fashionable Consumers
Primary Need (Job To Be Done)
Wear clothing that’s casual and comfortable, but still fashionable
Brand Visual Identity & Content
Primary Brand Colors
- Hurme Geometric Sans
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Brand Positioning (Elements of Value)
Design & Aesthetics
Ability to wear clothing that puts a premium on comfort while still looking stylish
Add more items to my wardrobe that are flexible for lots of different situations
Support sustainable manufacturing practices and show off that I care
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